LPP launches e-commerce warehouse in Romania

The first boxes with orders from a Polish clothing manufacturer have already set off from the warehouse just outside Bucharest. Thanks to the launch of Fulfillment Center with an area of 22 thousand m2, LPP is now able to do deliveries to customers from South-Eastern Europe even the next day after the transaction. The warehouse will handle online orders for all five brands of LPP: Reserved, Cropp, House, Mohito, and Sinsay.

For the first time LPP records over a half of revenues generated by foreign sales

The sales of LPP in 2Q of this year exceeded PLN 2.2 bn and overall for the first half of the year amounted to over PLN 4 bn. This means an increase by 8% and 11% y/y, respectively. In 2Q19, the company recorded a nearly 50% increase in e-commerce sales due to the development of online stores abroad. In this period, the area of brick-and-mortar stores of LPP increased by almost 10% y/y. In 2Q2019, for the first time in history, foreign sales results of the Polish manufacturer were higher than domestic revenues.

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