The SiNSAY brand launched on its Instagram channel the campaign pumped up by the real girl-power. A series of pictures taken in Cape Town tells the story of four exceptional girls with a unique style, their own passion and… superpowers.
The HERoes campaign is a tribute to young girl-superheroes and their originality. To encourage girls to look for their strengths, a session was created involving four colourful characters. Each of them expresses herself in a different way, has her own passions and a unique style, but they are connected by friendship and the awareness that girls can do anything. Their energy, creativity and distance to the world were perfectly presented by the Author of the photographs for the spring campaign of the brand – Sonia Szóstak.
The heroes of the latest SiNSAY story are four friends. The first one is a natural trendsetter. She has a sense of style and innate charisma. She does not just follow trends – instead, she sets them. Another girl, a sweet food lover. She knows all the markets and top restaurants in the city. She loves superfoods and pizza with mac&cheese – and equally. The geek-girl is crazy about new technologies, sci-fi and unicorns. She’s comfortable using the game console for the most seasoned players and learns the coding. The fourth heroine is a true rebel. An artistic soul not afraid to say what she thinks or to ‘go upstream.’
HERoes express their unique superpowers wearing clothes from the new SiNSAY collection. Styling prepared by Ewelina Gralak is a great inspiration for all girls looking for the fashionista identity. The lovers of bold combinations may look forward to a large dose of denim, much in demand this season – original katanas and ragged pants in the western style. The fans of a romantic look will be pleased with the wide selection of airy and flowery dresses, blouses with polka dots and pastel shorts. Vertical stripes are an absolute must have this spring. We will find them on oversized shirts – in the form of delicate red or blue stripes, and on trousers and jackets – in the form of vivid lampasses. A wide range of accessories will emphasize the individual character of each styling.
LPP SA is one of the most dynamically developing clothing companies in Central and Eastern Europe. For 26 years the company has been consistently and successfully operating on demanding clothing markets in Poland and abroad. LPP SA manages 5 fashion brands: Reserved, Cropp, House, Mohito and Sinsay. The company has a network of nearly 1700 retail stores as well as on-line stores of all its brands and it offers jobs for about 25 thousand people in offices and sales structures in Poland, European countries, Asia and Africa. LPP SA is listed on the Warsaw Stock Exchange within the WIG20 index and belongs to the prestigious MSCI Poland index.
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