Press room

LPP S.A. Press room RESERVED KIDS SPRING SUMMER 2018

RESERVED KIDS SPRING SUMMER 2018

06.02.2018

Reserved Kids Spring 2018 collection is a playful combination of juicy fruit colours and lovely pastels. Festival vibes intertwine with nostalgic accents from the 1990s, and humorous prints are emblazoned on comfy, classic pieces.

Bomber jackets, denim sets, sheer raincoats and a series of T-shirts and sweatshirts with prints constitute a wide range of children’s wardrobe essentials.

GIRL

Little princess-meats-little rascal: the girl doesn’t have to choose who she wants to be on a given day. The loose-fit form of clothes does not constrain movements and the colour scheme and styles available reflect the hottest trends from the runway. Sheer layers embellish a solid, cotton base; there is a multitude of frills, sequinned appliques and prints with favourite cartoon characters. Animal prints are not taken literally: leopard print appears in the shade of pink – very of-the-moment – while a zebra comes to life as an asymmetric embellishment of a sleeve in a sweater, showing off a woollen mane. Focus is also on detail: lace-up back on a sweater, cut-out shoulders, flowers embroidered on a tulle base.

Ideas for spring are also a tribute to nature. Not only flowers and animals, but also fruit find their special place here. And so there is an avocado-shaped shiny bag and analogous print on clothes. The mandatory pink is accompanied by the hottest colour of 2018 – violet, as well as pistachio green and turquoise.

BOY

The boys’ collection is abundant in sporty accents: from breathable fabrics, through the cuts of the garments, and finally the elements of cuffs, side bands or additional strengthening layers, characteristic of military wear. It is a younger take on casual style. The leather jacket or denim uniform looks are softened by the images of cartoon characters. Everyday knits in a practical black colour are decorated with transverse, asymmetrically placed stripes and optimistic slogans.

A vivid combination of black and white is a direct transfer of a new look at sportswear and streetwear, proposed by the world’s leading designers of men’s fashion. Washed-out denim, melange, sweatpant greys, shades of beige and khaki are by far the best colours for uniform-inspired fashion. Parka jackets, chino trousers, denim sets with plenty of pockets – will be ideal for young explorers during their spring adventures.

 

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LPP SA is one of the most dynamically developing clothing companies in Central and Eastern Europe. For 26 years the company has been consistently and successfully operating on demanding clothing markets in Poland and abroad. LPP SA manages 5 fashion brands: Reserved, Cropp, House, Mohito and Sinsay. The company has a network of nearly 1700 retail stores as well as on-line stores of all its brands and it offers jobs for about 25 thousand people in offices and sales structures in Poland, European countries, Asia and Africa. LPP SA is listed on the Warsaw Stock Exchange within the WIG20 index and belongs to the prestigious MSCI Poland index.

 

Media contact:

Marta Chlewicka

Reserved Marketing Coordinator

Tel.: +48 693 518 057

E-mail: marta.chlewicka@lppsa.com

www.reserved.com