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LPP S.A. Press room Comfort at all times. Athleisure Reserved 2021 Collection

Comfort at all times. Athleisure Reserved 2021 Collection

09.02.2021

The athleisure aesthetics is no longer only confined to the gym and has settled in to accompany us every step of the way, pampering us with comfort and multifunctionality. Comfortable tracksuits are worn all day long, not only at home – these clothes are adaptable to be worn on many occasions. They can be part of a casual outfit, play a new role at work, at meetings with friends or on holiday trips.

The Reserved Athleisure spring collection was created in response to the “new normal” or “new reality”. In the spirit of the changes that have taken place over the last year and have altered our approach to dressing, Reserved proposes a comfortable compromise whenever we feel like it. Athleisure is made for every woman, whether she leads a sporty lifestyle or just goes about her regular day. The idea is All day long: throw a cape over a soft dress and a quilted waistcoat over a tracksuit and you’re good to go. The answer to the new reality is not only about comfortable cuts, but also about the versatility of our homewear uniform.

The key to understanding the Reserved Athleisure concept is mix and match, i.e. a wide spectrum of pieces that can be combined in various ways. They match both aesthetically and in terms of colour, with a palette of soft, fresh pastels in tones of mint, sage, banana yellow and delicate pink, as well as neutral shades of beige and off white. There are some trendy sets: a soft structured suit in brick-red, classic tracksuits and their version with flared leg, shackets to match the trousers and tops with cycling shorts. All to be worn together or separately, styled as you wish. There are also knitted shorts, pencil skirts and large outer garments in the form of a long parka, a cape or an insulated quilted waistcoat with pockets. Most of the collection was sewn from #EcoAware materials, including organic cotton, recycled polyester and recycled polyamide. An added value is the non-creasing crushed fabric, so we can pack the clothes in a bag and wear them straight away, without ironing. Another practical aspect of the collection is that all fastenings have been kept to a minimum – only when absolutely necessary.

Reserved Athleisure has been designed to perform in a wide variety of everyday tasks. Today, more than ever, we choose alternative means of transport such as bicycles and scooters, spend more time outdoors and walks are the essence of social life. There is no need to choose between comfort and the latest trends. Optimistic colours, innovative cuts or interesting details make us feel both comfortable and fashionable. Even if you decide not to get up from the sofa.

The collection will be available in selected stores and online at https://www.reserved.com/pl/pl/ from 02.02.2021.

Model: Kasia Struss

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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For over 25 years it has been successfully operating in Poland and abroad, offering its collection in traditional stores already on 25 markets, including in such prestigious capitals as London, Berlin, Tel Aviv or Moscow. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay. The company has a chain of over 1800 stores with the total area of over 1.3 million sq.m. The online offer of the brands collections is available on 29 markets. On the basis of a global supply chain, the Polish clothing producer distributes over 265 million pieces of clothing to three continents. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.