Press room

LPP S.A. Press room Georgia May Jagger’s collection for Reserved in stores now!

Georgia May Jagger’s collection for Reserved in stores now!


We are pleased to announce that the long-awaited limited collection of Georgia May Jagger for Reserved had its official premiere on September 16, 2015. Clothing designed by the famous model were delivered to selected brand stores in Poland and abroad.


Exclusive line designed by the daughter of a Rolling Stone band member, top model and the face of Reserved immediately became the object of media and customers’ attention in Poland. Even before the details on the cooperation had been revealed, the information electrified all fans of fashion and style of Georgia May Jagger. Soon after, Georgia disclosed her inspiration, which was her home town – London. She also announced that the line will include a lot of practical and beautiful things “ready to wear”, which reflect her own style. Work on the collection took the model and the Reserved team a couple of months, during which, apart from implementing projects and making prototypes, a promotional photo shoot and an exclusive “making of” video were made.



SHOT02_043 (Medium) SHOT04_055 (Medium) SHOOT01_064 (Medium)


The collection includes more than 40 elements. The clothes are of top quality, made with the use of refined materials, such as leather, cashmere, silk. In addition to dresses, blouses, tops, skirts, jackets and coats, accessories are also available. The clothing style is expressive, sexy, includes some quotations from men’s wardrobes and references to music icons. It strongly alludes to the hottest trends in global fashion. All projects are definitely embedded in the style of the 1970s, but they have been appropriately modernized. Fashionable lace, the so-called tennis pattern or English check have been used in the collection. The colours of the clothing line are subdued, based on the classic combination of black, ecru, dark blue and red with touches of powder pink.


SHOT07_007 (Medium) MD465 (Small)SHOT08_034 (Medium)


Reserved is the first brand that hired Georgia May Jagger as a clothes designer. The model has been promoting the Reserved brand products since 2013. In the SS 2015 season, she appeared in the campaign accompanied by her mother, Jerry Hall, and sister Lizzy Jagger, and it was the first time when the three famous models took part in a commercial session together.


Photographer: Kacper Kasprzyk
Backstage Photographer: Bart Pogoda
Video: Antoni Nykowski
Make up: Wilson
Hairstyles: Michael Bielecki
Stylist: Karin Smeds
Production: Warsaw Creatives
Creation: Adam Babinek Art. Reserved brand Manager
Reserved brand Marketing Manager: Agnieszka Łabuszewska


For more information please contact:
Agata Krajewska
Coordinator RESERVED PR
mobile: +48 571 448 303