LPP, a Polish clothing manufacturer and one of the leaders of the e-commerce market in Poland and Europe, has decided to implement a new service in online stores of all its brands enabling customers to make deferred payments for purchased goods. In this respect, the Gdańsk-based company has decided to cooperate with PayPo – the leader of deferred payments in Poland.
The pandemic period has significantly changed the image of the retail industry, including the habits of customers who are more and more into shopping via the e-commerce channel. This form has also proved to be attractive to those who had not had the habit of using the online channel to buy fashion. With the change of the market itself, LPP has dramatically accelerated its efforts to develop e-commerce. One of them was the decision of the company to introduce a new service – “Buy now, pay later with PayPo” in online shops of all its brands in Poland.
Thanks to this solution, Polish customers of LPP have the opportunity to make online purchases with an option to pay for them even up to 30 days after the transaction itself. Therefore, buyers have the chance to check their order even before making payment. In case of returning the purchased goods before the payment deadline, the transaction is automatically cancelled without the customer having to pay for it. – With the interest of our customers in mind, in LPP we have been developing online sales of our brands for many years, investing in new technologies and solutions to facilitate the management of this channel and improve the comfort of shopping. As our experience from other markets shows, deferred payments are more and more popular with people using the offer of e-stores, therefore the introduction of this form of settlement on the Polish market was only a matter of time, explains Dawid Telepski, e-commerce operations manager, LPP.
The key issue for the Polish clothing manufacturer was to find a partner who would not only provide the company with technical facilities, but would also be open to adopt an approach tailored to the needs of LPP. – The choice of PayPo, the most recognizable brand in terms of deferred payments in Poland, as the supplier of this solution was not a random one. Thanks to PayPo’s flexible approach to our expectations, the whole process of implementation and integration with the system of online stores of the brands belonging to LPP ran very smoothly, which in the current, dynamically changing reality was particularly important for us, adds Dawid Telepski.
PayPo is the leader on the market of deferred online payments in Poland. So far, it has established cooperation with more than one thousand online stores in the country, including over 100 operating in the area of fashion.
– The pandemic has contributed to speeding up the process of digitisation of the Polish economy. For the retail trade it meant a faster pace of transferring sales to the internet and the implementation of processes facilitating shopping done without leaving home. The situation necessitated this form and this was also what the Poles required as their shopping habits increasingly turned to the online channel. PayPo deferred payments is a solution that facilitates online shopping, while guaranteeing full security of transactions. I am glad that such a large European player as LPP decided to tap into its advantages – commented Radosław Nawrocki, CEO of PayPo.
The success of deferred payments lies in convenience and efficiency of such an option. Thanks to the new service, every customer can buy and check the product without involving any funds and return it without any cost. According to PayPo, the “buy now, pay later” method increases the volume of sales, has a significant impact on the increase in the value of purchases and significantly reduces the number of so-called abandoned carts.
Offering customers deferred payment options is another element of the improvements that LPP decided to implement to make its online stores more customer-friendly. A continuous improvement and extension of functionalities of the brands belonging to LPP available in online sales is a response to the dynamically changing commercial reality. In addition to the introduction of deferred payments, the company has recently remodelled its distribution network to speed up deliveries. It also plans to implement further changes in the nearest future, including, among others, the available forms of collection and return of ordered products.
LPP SA is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For over 25 years it has been successfully operating in Poland and abroad, offering its collection already on 25 markets, including in such prestigious capitals as London, Berlin, Tel Aviv or Moscow. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay. The company has a chain of over 1700 stores with the total area of over 1 million sq.m. The online offer of the brands collections is available on 31 markets. On the basis of a global supply chain, the Polish clothing producer distributes over 265 million pieces of clothing to three continents. LPP plays another important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.