LPP launches e-commerce warehouse in Romania
The first boxes with orders from a Polish clothing manufacturer have already set off from the warehouse just outside Bucharest. Thanks to the launch of Fulfillment Center with an area of 22 thousand m2, LPP is now able to do deliveries to customers from South-Eastern Europe even the next day after the transaction. The warehouse will handle online orders for all five brands of LPP: Reserved, Cropp, House, Mohito, and Sinsay.
WDP, one of the leaders of the Romanian real estate development market, was responsible for the construction of the facility. Quehenberger Logistics, with whom the Gdańsk company has been cooperating for many years, has become a strategic partner of LPP in the area of handling the newly opened warehouse. Owing to the fast decision-making path and cooperation with reputable partners, the project to launch the warehouse was completed in a very short time. Only three months passed between initiation of the concept and the investment decision. A year later, in July 2019, the first test parcels set off from the warehouse.
– South-Eastern Europe is one of our strategic markets, especially when it comes to e-commerce sales. The challenge in view of the growing popularity of our brands in this region is to meet the expectations of our customers and provide them with the highest level of service – including fast delivery of orders. We are all the more pleased to have launched a warehouse in Bucharest, which will deliver orders to Romanian customers even the next day – comments Jacek Kujawa, Vice President of LPP.
By the end of 2019, the Polish clothing manufacturer intends to exceed PLN 1 billion in e-commerce sales. Due to the dynamic growth of online sales, the company decided to expand its international distribution network. Fulfillment Center in Romania is the second foreign warehouse of the company apart from Moscow. After its launch, the total warehouse space dedicated to e-commerce in LPP increased to nearly 100 thousand m2. According to the plan, in 2020 the company wants to finalise another foreign warehouse investment by launching Fulfillment Center in Slovakia.
– In the case of e-commerce, apart from the attractiveness of the collection, speed of delivery is of key importance for the customer. Therefore, the popularity of our brands also sets the direction for our logistics investments. The warehouse near Bucharest is in line with the development strategy of LPP in the coming years. One of its pillars is the development of the local distribution network, closer to the customer – adds Jacek Kujawa.
Fulfillment Centers are part of the global supply and distribution network of LPP. All elements of the company’s logistics system are centrally managed. The fundamental components are distribution centres, e.g. in Pruszcz Gdański, responsible for inventory management and supplying stores and warehouses dedicated to e-commerce. Each of the LPP warehouses is subject to a specific standardisation – both in terms of location layout, workstations, warehouse equipment and implementation of a coherent operating system for all warehouses. This means that the newly opened facility is modelled on the existing LPP warehouses – both visually and process-wise.
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LPP SA is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For over 25 years it has been successfully operating in Poland and abroad, offering its collection already on 24 markets, including in such prestigious capitals as London, Berlin, Tel Aviv or Moscow. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay. The company has a chain of over 1700 stores with the total area of over 1 million sq.m. and operates online stores in 12 European countries. On the basis of a global supply chain, the Polish clothing producer distributes over 200 million pieces of clothing to three continents. LPP plays another important role as it employs over 25 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.