The Gdańsk-based clothing manufacturer has signed a contract for the construction of a warehouse near Bucharest. Such a strategic location will enable the company to efficiently handle online sales of all brands in the area of South-Eastern Europe. The investment, which is planned to be completed in 2019, marks the next stage of implementation of the intensive development strategy of LPP in the area of e-commerce.
LPP entrusted the construction of the new distribution centre in Romania to a Belgian company – WDP Development. The 22,000 sqm warehouse will serve as the so-called Fulfilment Centre, dedicated to logistical support of online sales for all brands belonging to LPP. Ultimately, the new warehouse will handle orders throughout South-Eastern Europe.
– The development of our chain of brick-and-mortar stores in Poland and abroad and a significant increase in the share of online sales are challenges that require technologically advanced logistics facilities – says Jacek Kujawa, Vice President of the Management Board of LPP for logistics and IT. Romania is one of the most dynamically developing markets in our portfolio – we’ve been recording increasing sales figures of all our brands, especially in the e-commerce channel. An additional advantage of this location is the possibility of efficient service for the countries of South-Eastern Europe – adds Jacek Kujawa.
The investment near Bucharest is part of the development strategy of LPP for the coming years. One of its pillars is the development of its distribution system. Outside Poland, it will be the second distribution centre of the Gdańsk-based clothing manufacturer. Now, the company may pride itself on having warehouses with a total area of over 100,000 sqm in Pruszcz Gdański, Gdańsk, Stryków and Moscow. In the coming years, further development of the distribution network is planned and the warehouse space will be increased to over 270,000 sqm.
LPP SA is one of the fastest growing clothing companies in the region of Central and Eastern Europe. For over 25 years, the Company has consistently carried out its operations in Poland and abroad, being successful on the demanding clothing market. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito and Sinsay. The company has a chain of 1,700 stores with the total area of over 1 million sqm and operates online stores in 11 European countries. LPP employs over 25 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. LPP SA is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.