Press room




LPP SA inaugurates its presence in Belarus, opening its first Reserved, Cropp and House stores. The company decided to implement a project based on a franchise model in cooperation with two local partners – Rapa Group company (Reserved) and TDM IMPORT (Cropp, House).


It is another step in the implementation of our growth strategy in the markets of Central and Eastern Europe.
Our brands have been known to Belarusians for many years. With the store opening in Minsk, the city residents will no longer have to travel to other places in Lithuania or Poland in search of the products so much valued by our eastern neighbours. We are proud of the fact that as one of the first fashion brands we inaugurate their presence in the most modern commercial building in Belarus, and the more so that the debut of our brand has been enjoying great interest of Belarusians –
says Grzegorz Jarocki, responsible for the development of LPP franchise network abroad.


The modern, two-storey building of the flagship brand with the surface area of 2,000 square metres, was opened in Minsk on April 15 in the Minsk Mall shopping centre. Over the next two years, the company plans to open in Belarus next three stores of its largest brand. It is associated with strengthening the position of the market leader in Central and Eastern Europe. Outside Poland, throughout the region and in the Baltic countries, more than 400 brand stores of the company’s portfolio have been opened.

Almost simultaneously with the debut of Reserved, in the same shopping centre – Galleria Minsk, the stores of the youth LPP brands: Cropp and House initiated their operation. In this case as well, the project has been implemented in franchise cooperation with another proven local partner – TDM IMPORT. LPP plans to open other stores of those brands and use the potential of the attractive commercial locations in the country.

Given the importance of Eastern European markets, in 2017 LPP plans to launch online stores for Russia and Ukraine, in which the collections of all five brands, namely Reserved, Cropp, House, Mohito and Sinsay, will be available.


1. Reserved Mińsk

4. Reserved Mińsk  2. Reserved Mińsk


LPP SA is one of the fastest growing clothing companies in the region of Central and Eastern Europe. For over 20 years, the company has consistently carried out its operations in Poland and abroad, being successful on the demanding clothing market. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito and Sinsay. The company has a network of nearly 1 700 stores and online shops of all its brands, and creates jobs for over 22 thousand people in its offices and sales structures in Poland, Europe, Asia and Africa. LPP SA is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.

Contact for the media:

Marta Chlewicka
LPP Press Spokesperson