At the end of April LPP launched the first Reserved store in Banja Luka, thereby confirming the debut of its five brands in Bosnia and Herzegovina. The network of brick and mortar stores of the Gdańsk company expanded by 24th market and the number of stores in the Balkan countries exceeded 100. LPP strengthens its position in South-Eastern Europe, which the company considers as one of the three most important regions in terms of sales.
Banja Luka is one of the two largest cities in Bosnia and Herzegovina with a population of approximately 200,000. LPP opened its stores of the total area of 5500 sq. m. in Delta Planet shopping mall. The end of March saw a debut of Mohito, House and Cropp brands in that location with the rest of the LPP brands joining them in the following month. The official opening of the flagship store of the Polish brand Reserved took place on 25 April. The women’s, men’s and children’s lines have been displayed on the total area of 2,306 sq.m. As a company that cares about ecological approach to fashion, LPP wants to hit a chord with Bosnian customers with, among other things, clothes made of environmentally friendly materials.
– The debut in Bosnia and Herzegovina is another step in order to strengthen our position in the region. We already have experience gained in neighbouring markets where our brands are becoming more and more popular and record dynamic sales growth. This has led us to take the bold steps and present our offer of all five LPP brands in this country. I believe that the recognition of our brands in this region will become a strong support for the mall format debuting in Banja Luka – comments Sławomir Łoboda, Vice-President of LPP.
The expansion of the Gdańsk company in the Balkans began in 2007 with its debut in Romania. A year later LPP opened its first stores in Bulgaria. Currently this part of Europe is one of the key areas for the development of the Polish company’s brick and mortar stores network. In September last year LPP opened stores in Slovenia, which is the fifth largest market in the Balkans. The important role of the region is also evidenced by the dynamic growth of the retail space. Only in the last quarter of 2018, a Polish clothing manufacturer increased the space of its stores in the Balkans by over 5,000 sq.m. in Serbia and over 4,000 sq.m. in Romania.
– We are a creative company from the Polish region of Pomerania, every year making a debut on a new foreign market. We bring along Polish technological solutions of our developers in Gdańsk and well thought-out concepts of showrooms developed by Polish architects. For several years we have been consistently exporting Polish know-how and creativity. Bosnia and Herzegovina is already the sixth market in the Balkans which will have the opportunity to get acquainted with our Polish creative ideas and exciting fashion collections of our designers – comments Vice-President Łoboda.
The Pomeranian investor plans to further develop its chain of stores in the Balkans. The company stresses that this is an important region also in the context of the development of e-commerce sales of the group, which shows high growth dynamics in these markets. The scale of LPP’s operations in this region already requires the support of a distribution centre – hence our decision to lease a warehouse in Romania. According to the plan, the new distribution centre will have been opened by the end of 2019. Ultimately, it will support the development of e-commerce of LPP in South-Eastern Europe. A month ago, the Polish manufacturer also extended its range of online sales by Croatia.
A dynamic development in the Balkans is an important stage in building global recognition of all brands of the Polish clothing manufacturer. The plans for the second half of this year also involve a debut of LPP in Finland – the company’s first market in Northern Europe.
LPP SA is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For over 25 years it has been successfully operating in Poland and abroad, offering its collections already on 24 markets, including in such prestigious capitals as London, Berlin, Tel Aviv or Moscow. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay. The company has a chain of 1,760 stores with the total area of over 1 million sq.m. and operates online stores in 12 European countries. On the basis of a global supply chain, the Polish clothing producer distributes over 200 million pieces of clothing to three continents. LPP plays another important role as it employs over 25 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.