RESERVED Abu Dhabi – LPP debuts in the next Middle East market
LPP, the owner of six clothing brands: RESERVED, Tallinder, House, Cropp, MOHITO and SiNSAY has been expanding in the Middle East since 2015. After Egypt, Qatar, Kuwait and Saudi Arabia, it is time for the United Arab Emirates. The first store in this country was established in the most prestigious shopping centre in Abu Dhabi. By 2020, the company plans to open in the region in toatal about 70 stores of its brands.
The RESERVED store was opened in January in the most popular shopping mall in the capital of the United Arab Emirates – Abu Dhabi Mall. The store is is adjacent to the stores of brands such as ZARA and H&M, and its surface area is slightly more than 1,000 square meters. The acquisition of this space was possible through renting and integrating five pre-existing stores. The store has been arranged in accordance with the standards of LPP for the European markets – there are three separate departments: women’s, men’s and children’s. The store employs 50 people.
Currently, the RESERVED stores located in the Middle East offer the same collections as in all other countries. In the case of this region, the choice of specific models is of great importance. Due to climatic conditions, we have limited the winter collection, moreover, during the most important Muslim holiday, Ramadan, we offer more elegant models with more modest cuts. Bearing in mind the scale of our development in the region, we are considering the future creation of collections dedicated exclusively to our customers in Arab countries – said Hubert Komorowski, Vice President of LPP responsible, among others, for development in the Middle East.
Investing in the Middle East is an important direction of expansion of LPP. The first non-European flagship store of the RESERVED brand was established in Egypt in
February 2015, and new outlets were opened last year in Qatar, Kuwait, Saudi Arabia and now in the United Arab Emirates. All of them are located in shopping malls. Although the LPP strategy involves building a distribution network based on its own network, due to economic and political conditions, its stores in the Middle East operate on a franchise basis. Azadea has been the local partner of LPP from the beginning of its presence in the region.
Currently, work on placing the MOHITO and SiNSAY brands in the market is in progress. By 2020, the company plans to open in the region in toatal about 70 stores of its three brands.
LPP S.A., a company listed on the Warsaw Stock Exchange since 2001, is one of the fastest growing clothing companies in the region of Central and Eastern Europe. For more than 20 years, the company has been consistently operating in Poland and abroad, being successful on the demanding clothing market. LPP S.A. manages 5 popular fashion brands: Reserved, Cropp, House, MOHITO and SiNSAY, and early in 2016, it has unveiled a new brand – Tallinder in the premium segment. The company has a network of nearly 1,600 stores and creates jobs for nearly 20 thousand people at its offices and sales structures in Poland, Europe, Asia and Africa. LPP S.A. invests and wins new markets. In 2015, the company opened stores, among other things, in Egypt, Kuwait, Qatar and Saudi Arabia. In 2014, the company advanced to WIG20 stock exchange index, which generates a significant part of the turnover on the WSE, and is listed on the prestigious MSCI Poland index.
Media for the media:
Marta Chlewicka
acting spokesperson
e-mail: media@lpp.com