In Warsaw, the ranking of the most valuable Polish brands has been held for the 14th time. The top five of the most valuable Polish clothing brands included three brands belonging to the LPP: Reserved, House and Cropp.
In this year’s ranking, the strength of brands was assessed in 12 categories, including the category of telecommunications, media and publishing, food products, finances, services, and finally clothing and footwear. In the latter, Reserved and House were on the podium, winning first and third place respectively. The Cropp brand was right behind them, on the fourth place.
The ranking was based on research carried out at the request of Rzeczpospolita by the company Kantar Millward Brown. They were modeled on the best global standards, where brand value was assessed in four main areas: the market position of the brand, customer behavior towards the brand, its perception and the type of market on which it operates.
This distinction is very important for us, especially since Reserved, as the flagship brand of LPP, is our export hit. Last year it made its debut in the demanding British market, in the capital of European fashion – London. The collections designed entirely in Poland are appreciated both by our Polish clients and the customers on 19 foreign markets. The fact that our fashion lines are among the most valuable Polish brands confirms that Polish products can successfully build global recognition of both the company and the whole country, says Sławomir Ronkowski, Director of the Communication and Sustainable Development Department of LPP, who in Warsaw received the award from the hands of the jury.
In addition to the brands belonging to the LPP group, in the ranking of the most valuable brands in the clothing and footwear category were also such Polish brands as: Lasocki, Monnari or Wojas.
We would like to congratulate all brands in the ranking for such a great result, being glad that we have found ourselves in this honorable group, adds Sławomir Ronkowski. This distinction obliges us to continue intensive work. I believe that the growing interest in our next collections will be an argument confirming that in Poland we have valuable and reputable brand customers.
Fot. Robert Gardziński, Rzeczpospolita
LPP SA, is one of the most dynamically developing clothing companies in the region of Central and Eastern Europe. For over 25 years, the company has been consistently operating in Poland and abroad, achieving successes in the demanding clothing market. LPP SA manages 5 fashion brands: Reserved, Cropp, House, Mohito and Sinsay. The company has a network of over 1700 showrooms with a total area of over 1 million m2 and on-line stores of its brands in 11 European countries. Creates jobs for approx. 25,000 people in offices and sales structures in Poland, Europe, Asia and Africa. LPP SA is listed on the Warsaw Stock Exchange as part of the WIG20 index and belongs to the prestigious MSCI Poland index.