LPP IS A POLISH CLOTHING COMPANY
ALTHOUGH WE ARE ALREADY OPERATING ON 20 MARKETS, WE WILL ALWAYS REMAIN A COMPANY WITH POLISH ROOTS.
It was in Poland where the concepts of our brands were born and it is here where all the strategic decisions are made. It is our country where we create our entire collections; pay our taxes, and where the majority of the company shareholders live.
Our social responsibility manifests itself ethically in the business’s development. Today, we control our supply chain more closely as well as protect the environment. We continue to create new jobs (currently around 14,000 positions in Poland) and support the growth of our employees and business partners.
Today, we consider LPP a family firm. Why? Because Marek Piechocki and Jerzy Lubianiec, the businessmen who founded the company, created it with a view of its longevity and ensured its successful operating for generations. They both want LPP to forever remain a multigenerational Polish company with a chance to grow thanks to things like the cultivated values or the determination to maintain the status quo. We put the good of the company and its employee’s first, not short-term profits.
As of today, the most important element of the competitive advantage in economically strong countries is creativity. This added value determines the attractiveness of a product and is the main motor for purchase. For example, the American iPhone is made outside the USA but 2/3 of its value are design, brand, the iOS platform and appearance of the iStore, etc. The situation is similar with our brands’ collections – we produce 65% in our country. We implement this Polish creative thought all around the world. Today, the collections are not the only ideas generated here – in Poland – by our very talented designers. The new generation salerooms, like those in Berlin and London, are entirely the pay-off of our domestic partners – Polish architects and construction companies.
Since 2017, we are officially an ordinary member of the Family Business Network Poland, that unites rapidly developing family businesses. The primary idea of the association is building the spirit of entrepreneurship, supporting those that develop their companies with consideration for future generations and at the same time keep the ethics and family values.