LPP in the group of CSR leader companies in Poland

LPP, a Polish clothing manufacturer, owner of the Reserved, Mohito, Cropp, House and Sinsay brands – became the strategic partner of the 6th edition of the Annual CSR Outlook 2018. The main topic of the report prepared by CSR info are the trends and challenges that responsible business has to face in 2018, and part of this year’s publication was devoted to the clothing industry this time. The premiere of the report took place on April 11, 2018 in Warsaw and gathered representatives of both companies and institutions dealing with corporate social responsibility.

The Annual CSR Outlook report, prepared by CSR Info, is a summary presenting the most important trends in Poland and the world in the field of responsible business and a summary of important events in the past year. The strategic partner of this year’s edition is LPP. The part of the report devoted to the clothing industry presented, among others, a summary of global operations in the field of supply chain control, trends related to the textile economy and how customer behavior and their preferences affect the business model adopted by the companies.

For many years, LPP has attached great importance to issues related to sustainable development. the Sustainable Development Strategy of the LPP Group, which assumes a number of ambitious goals that the company set for itself is at the basis of these activities.

– Corporate Social Responsibility is of great importance to us. Activities for the benefit of the local community have been implemented since the beginning of our company, and since 2014 we are also introducing global solutions for sustainable development, inter alia in the field of responsible design, or taking care of safety and working conditions in the factories of our subcontractors. Since joining, as the only Polish clothing company up to the first ACCORD agreement in 2013, we observe the visible effects of these activities. So far, we have been able to replace or modernize electrical installations in 91% of factories, in 78% of entities we have installed additional fire protection, and in 66% of plants we have strengthened the construction of buildings. In 2017 alone, we conducted 1,118 audits in the scope of safety and social conditions and 24,000 quality inspections – says Anna Miazga, coordinator for CSR in LPP.

In the past year, the company also joined the Partnership Program of the Responsible Business Forum, which is an elite group of CSR leader companies in Poland. These companies share their own experience by presenting good practices and developing corporate social responsibility in Poland, contributing to the implementation of key initiatives in this area in our country.

– The current year is very important to us from the corporate social responsibility point of view. We are the strategic partner of Annual CSR Outlook 2018, in which we could present achievements in the field of social responsibility in the clothing industry. We have joined the FOB Partnership Program, which has just published a comprehensive report “Responsible Business in Poland. Good practices”. This is the only review of company activity in Poland of this kind, which included, as a benchmark, the good practices of our company. In addition, we will be able to boast about our first integrated report in a few weeks – adds Anna Miazga.

As the latest FOB report shows, the number of good practices within responsible business in Poland is increasing at an express pace, reflecting the growing awareness of the role and importance of CSR solutions. Companies more rarely identify them with simple philanthropic activities and begin to approach CSR comprehensively, including socially responsible solutions in business strategies at various levels of the organization. According to the FOB report, of the 1,190 good business practices in Poland implemented in 2017, 639 were new practices. At the same time, almost an 100% increase in the number of new practices in the field of work and human rights was noted.

In turn, according to data collected by CSR Info, as much as 89% of CEOs are convinced about the impact of engagement in sustainable development on their industries. This trend is also confirmed by the results of opinions collected from the younger generation of clients, among which 73% of millennials, 72% of Z generation and 51% of “baby boomers” confirmed that they are willing to spend more on socially responsible brands.

– As a clothing company that annually sells approx. 170 million items of clothing, we must act responsibly. Conducting a dialogue on sustainable development is extremely important today, which is why we decided to participate in the role of a strategic partner in this year’s 6th edition of the Annual Outlook 2018 report and joined the FOB Partnership Program. We believe that in the coming years, corporate social responsibility, will be the standard applicable to each Polish company – says Anna Miazga, coordinator for CSR in LPP.

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LPP SA, is one of the most dynamically developing clothing companies in the region of Central and Eastern Europe. For over 25 years, the company has been consistently operating in Poland and abroad, achieving successes in the demanding clothing market. LPP SA manages 5 fashion brands: Reserved, Cropp, House, Mohito and Sinsay. The company has a network of over 1,700 showrooms with a total area of over 1 million m2 and on-line stores of its brands in 11 European countries. LPP creates jobs for approx. 25,000 people in offices and sales structures in Poland, Europe, Asia and Africa. LPP SA is listed on the Warsaw Stock Exchange as part of the WIG20 index and belongs to the prestigious MSCI Poland index.