Reserved débuts in Munich
LPP, the owner of the Reserved brand, continues to develop the retail chain of its flagship brand in Germany. In Munich, the first Reserved store has just been opened. Located in the prestigious shopping street Kaufingerstraße, it has an area of 3.5 thousand square meters and is one of the largest outlets in the entire LPP sales network. By mid-2017, the company plans to have a total of 20 Reserved stores in Germany, and later this year, the collections of other brands: House, Cropp, Mohito and Sinsay will be available on-line beyond our western border.
Munich is a special city on the shopping map of Germany. It is distinguished by high purchasing power of the local customers. Kaufingerstraße – the street in which the first Reserved store is located – is a popular boulevard in the centre of Munich, visited every year by millions of tourists. Our ultimate goal is to build recognition for the Reserved brand and that’s why we chose this prestigious location – says Slawomir Loboda, Vice President of LPP responsible for development and investment.
The store at Kaufingerstraße is one of the largest Reserved stores not only in Germany but also in the whole LPP sales network, currently consisting of nearly 1.7 thousand outlets. In Munich, the store with the surface of 3.5 thousand square meters will offer all models from the collection for men, women and children prepared by the Reserved designers for the Autumn-Winter 2016 season. The store, which will employ more than 60 people, was designed according to the latest concept which allows the customer to know the collection before entering the store. Clear shop windows and light modern structures as well as warm, modern lighting and smooth transitions between different zones encourage customers to enter the store and facilitate selection of merchandise.
The Reserved brand made its debut in Germany in 2014. So far 15 stores have been opened in such cities as Stuttgart, Leipzig, Aachen and Mannheim. In the coming months, the brand will also debut in Hamburg and Cologne, while next year LPP will open its first flagship store in Berlin. The opening of a new store in Frankfurt is scheduled for 2017. By mid-2017, the company plans to have a total of 20 Reserved stores in Germany, and later this year, the collections of its brands: House, Cropp, Mohito and Sinsay will be available on-line beyond our western border.
The development of the retail network and building recognition for the Reserved brand are now priority in the strategic plans of LPP. At the same time the company accelerates the development of e-commerce in foreign markets. Later this year, the collections of House, Cropp, Mohito and Sinsay will be available on-line in Germany, the Czech Republic, Slovakia, Hungary and Romania.
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LPP SA, a company listed on the Warsaw Stock Exchange since 2001, is one of the fastest growing clothing companies in the region of Central and Eastern Europe. For over 20 years, the company has consistently carried out its operations in Poland and abroad, being successful on the demanding clothing market. LPP SA manages six fashion brands: Reserved, Tallinder, Cropp, House, Mohito and Sinsay. The company has a network of nearly 1,700 stores and creates jobs for over 22 thousand people in its offices and sales structures in Poland, Europe, Asia and Africa. LPP SA invests and acquires new markets. In 2015, the company opened e.g. its first stores in the Middle East. In 2014, the company advanced to the stock exchange index WIG20, which generates a significant part of the turnover on the Warsaw Stock Exchange and belongs to the prestigious MSCI Poland.
