- WHAT IS OUR BUSINESS STRATEGY?
Our designers, graphic designers and technologists each season prepare collections of the LPP brands, taking into account the latest global fashion trends. LPP’s philosophy is local thinking and global action, so while building our business, we adapt the offer of each brand to the preferences of customers in different countries.
- WHAT DOES OUR COMPANY DO?
We are a Polish company whose activity comprises design, production and distribution of clothing. Our sales network now covers the whole of Poland, Central, Eastern and Western European countries, the Balkans, and the Middle East. We offer clothing, accessories and shoes of five popular brands – Reserved, House, Cropp, Mohito and Sinsay – to millions of our customers visiting our brick and mortar stores and shopping online.
- HOW DO YOU CARE FOR ANIMALS?
The fate of animals has always been important to us, so already in 2014 we completely excluded angora from our collections, and in 2016 we entered into an agreement with the Open Cages organisation, whereby we committed ourselves to completely resigning from the use of natural furs. The down and feathers that we use in the production of jackets, for instance, come from suppliers with valid RDS certificates. This means that it meets the standards developed by experts in the area of humane treatment of animals. In 2019, we decided that also the wool (including cashmere) used in the production of our collections should come exclusively from certified sources.
- WHAT'S THE IDEA BEHIND THE GREEN COLLECTION?
As part of our Sustainable Development Strategy, we have introduced the Eco Aware collection, marked with a distinctive green label, in our brands. The collection is made of environmentally friendly natural fabrics, such as organic cotton or fabric based on wood cellulose. We also use recycled fibres to reduce waste, water and energy used in the production of new materials. In 2019, 8.2% of our collections were Eco Aware models.
- WHAT DO WE DO TO CARE FOR THE ENVIRONMENT?
For several years now, products made of organic cotton have been present in Reserved collections. In 2019, all LPP brands introduced the so-called green collections with Eco Aware label. In Reserved alone, the share of this collection was 16.55%, and it is ultimately going to reach 50% in 2025.
We have resigned from natural furs and angora, and in the following year we plan to withdraw from the use of mohair, which carries the risk of inhumane treatment of animals.
- WHAT PART OF OUR COLLECTIONS IS MADE IN POLAND?
Ideas for new collections always originate in Poland, where we employ over 13,000 people. We outsource a significant part of the production of our collections abroad, but since 2016 domestic production has been steadily increasing. 2.5% of the clothes from all our collections are produced in our country. We are most likely to be the largest ordering party in the industry on the Polish market.
- WHERE ARE OUR COLLECTIONS MADE?
In Poland and other European countries; we mainly commission the production of the models incorporating the latest fashion trends, where we are particularly interested in delivering them to the customer quickly. In Europe, we cooperate with suppliers from Italy, Portugal and Turkey.
- WHY DON'T WE HAVE OUR OWN FACTORIES?
Our strategy is to develop design facilities and sales channels and, like our global competitors, we do not have our own factories. We outsource the sewing of our collections to external companies operating in Poland and in many European and Asian countries. This business model allows our buyers to locate the production of particular models in factories that specialise in the production of particular types of clothing.
- What lessons have we learnt from the disaster at the Rana Plaza complex in Bangladesh?
The construction disaster, which came as a shock to the entire global clothing industry, completely changed our company’s approach to controlling working conditions at the plants we outsource production to. In 2013, we joined in the recovery activities by giving a voluntary donation to the people affected and the families of the victims of the disaster. As the only company from Poland we also joined and have been an active member of ACCORD (The Bangladesh Accord on Fire and Building Safety). Also, we set up our representative office in Dhaka, whose employees are responsible for auditing the factories and cooperating with external entities involved in this process. Thanks to all these activities, we can already talk about many real, positive changes in the factories to which we outsource production in this country.
- HOW DO WE IMPROVE CONDITIONS IN THE FACTORIES IN ASIA?
Work safety and the issue of respecting the rights of those who produce our brand collections is an absolute priority for us. Since 2013, we have earmarked the amount of PLN 25.4 million for activities in this area, of which nearly 5 million in 2019 alone. All our suppliers are obliged to sign and follow the LPP Code of Conduct. This document lays down the requirements that LPP sets out for its foreign suppliers in terms of employment conditions, including, among others, remuneration policy, absolute ban on child labour, voluntary work, freedom of association and equal treatment of all employees. The Code also sets health and safety standards and obliges suppliers to take care of the natural environment. Compliance with the Code at the factories is verified by LPP inspectors. Moreover, we cooperate with external specialists from SGS – a reputable auditing company. We are also a member of ACCORD (The Bangladesh Accord on Fire and Building Safety), acting on behalf of our industry to improve working conditions in the garment industry in Bangladesh. In 2019, we carried out a total of 1564 audits in 10 countries: Bangladesh, China, Cambodia, Myanmar, Pakistan, India, Turkey, Ukraine, Bulgaria, and Georgia.